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Empowering blue-collar trades with premium welding hoods and accessories.
Outlaw Leather is a premium brand known for its high-quality leather products designed specifically for hardworking welders. They’ve earned a dedicated customer base that swears by their craftsmanship and unwavering commitment to quality. But there was a glaring mismatch: while their products were top-notch, their online presence… not so much. Their website was more wild west than well-organized, causing frustration for users trying to find the products they needed. As a result, conversion rates were taking a hit. Customers loved their hoods, but the chaotic online platform? Not so much. Cluttered and tough to navigate, it left customers confused, frustrated, and bailing on the checkout process faster than you can say “abandoned cart.” And let’s be honest, when you’re paying for high-end welding gear, the last thing you want is to spend time trying to figure out how to navigate a complicated website.
Not surprisingly, their conversion rates were taking a hit. Customers loved the products, but there was a larger issue lurking beneath the surface. The brand’s messaging was inconsistent across platforms, and their marketing efforts, while earnest, weren’t delivering the growth or engagement they needed to break through to the next level. Outlaw Leather had plateaued—sales were stagnant, growth was slow, and the brand wasn’t reaching its full potential.
Recognizing the problem, Outlaw Leather decided it was time to turn things around. They wanted an online shopping experience as seamless and durable as their products. They came to us looking for a solution that would not only make their website more user-friendly but also bolster their brand image and increase sales. We soon realized that beyond the website, there were other critical areas needing attention: inconsistent messaging across platforms and a missing marketing strategy that left potential growth on the table. Although they’d already seen success, they had hit a plateau and wanted to push beyond it. They needed a digital presence that matched the grit, quality, and authenticity of their brand. It was time to offer their customers an online shopping experience that was just as polished as the premium products they offered.
They weren’t just looking for a new website; they needed a full digital overhaul. Their goals were clear: they wanted to smooth out the online shopping experience, boost sales, and level up their brand image across the board. They wanted to expand their revenue, and they wanted to reach new customers, while simultaneously deepening their relationships with the customers who were already loyal to them.
Enter Bandit. What we saw was clear: the website was just the tip of the iceberg. To truly help Outlaw Leather break through that growth plateau, we had to dig deeper. Their marketing strategy was missing key components, and the messaging across all platforms needed consistency. This was not just a simple redesign; this was about transforming a good brand into a great one, by aligning their digital presence with the quality of their products.
Like any good story, the journey started with discovery. We sat down with Outlaw Leather’s team to fully understand their vision, their products, and their customers. Who was their target audience? What were their pain points? What made their customers loyal to them in the first place? These weren’t just surface-level conversations. We dug deep to learn about their long-term goals, their brand identity, and how they wanted their customers to feel every time they interacted with Outlaw Leather—whether in person or online.
Armed with this knowledge, we jumped into the next phase: wireframing. This wasn’t just about slapping together a pretty design. It was about creating a user experience that would streamline the shopping process. We mapped out the customer journey from start to finish, ensuring that every interaction on the site was intuitive, easy, and friction-free. Think fewer “Where the hell is that product?” moments and more “Wow, that was easy!” vibes.
Once the wireframes were nailed down, we moved into the design phase, creating visual prototypes and mockups that would turn the site into a true digital extension of the Outlaw Leather brand. Clean, rugged, and high-quality—just like the products themselves.
But we didn’t stop there. Sure, we could have just thrown up a new website and called it a day, but that’s not how we roll. A great website is only half the battle. We knew that to truly elevate Outlaw Leather, we had to overhaul their entire digital presence. We kicked off a multichannel marketing strategy that included email marketing, product photography upgrades, and even launched a YouTube channel to get their products in front of more eyeballs.
The email campaigns were carefully segmented based on Outlaw Leather’s user base, ensuring that each message hit the right audience at the right time. For instance, longtime customers received loyalty-building emails with exclusive offers, while potential new customers were introduced to the brand through compelling narratives about the craftsmanship and quality behind the leather.
In the photography department, we stepped things up by enhancing their product shots and incorporating lifestyle photography to show the products in action. Welders love to see how gear holds up in real-life, gritty situations, so we made sure to showcase that. This wasn’t just about aesthetics—it was about authenticity. Outlaw Leather’s customers don’t want glossy, overly staged images; they want to see the products being used by real people, in real situations.
And then there was the YouTube channel. A game-changer for brand awareness, it was designed to bring Outlaw Leather’s products to life on-screen, allowing potential customers to see the craftsmanship up close, hear the brand’s story directly, and get a sense of the passion and skill that went into every piece. This content-driven approach not only boosted brand recognition but also built deeper connections with the existing customer base.
The result? Outlaw Leather’s new website was a knockout. The cluttered, chaotic old site was replaced with a sleek, easy-to-navigate platform that made shopping a breeze. The improved user experience had customers sticking around, finding exactly what they were looking for, and hitting that “buy now” button with zero frustration. Conversion rates spiked, and so did customer satisfaction. The updated product photography showcased the quality of the leather goods in a way that resonated deeply with their audience. Meanwhile, the lifestyle shots brought an extra layer of relatability, making customers feel like they were part of the Outlaw Leather family.
The email marketing campaigns we launched? Absolute fire. By segmenting their audience and delivering targeted, value-driven emails, we successfully re-engaged past customers, drew in new ones, and boosted conversions like never before. And the YouTube channel? It was the cherry on top, pulling in brand-new customers and increasing brand recognition.
Outlaw Leather’s transformation didn’t just look good—it delivered real, measurable results. The revamped website, combined with our multichannel marketing efforts, led to a jaw-dropping $9.5 million in generated revenue. But that wasn’t all. They saw a 70% increase in new orders and a 15% bump in the average order value.
In other words: we didn’t just help Outlaw Leather find more customers. We helped them get better customers—ones who valued the products enough to spend more money per order. That’s the kind of growth every brand dreams of.
What’s even more exciting is that this growth isn’t a one-time spike. By building a scalable business model, we set Outlaw Leather up for continued success in the years to come. Their brand now has the digital infrastructure to support ongoing growth, and their marketing efforts are aligned across all platforms, ensuring consistent messaging and brand identity moving forward.
The partnership between us and Outlaw Leather was more than just a digital facelift—it was a complete brand evolution. Working with them was an exciting journey, and we’re stoked to have played a part in helping them break through their plateau and reach new heights. The future? It’s looking even brighter for Outlaw Leather, and we can’t wait to see where this ride takes them next.
What makes Outlaw Leather’s story so powerful is the lesson it teaches: even the best products in the world can fall flat without a strong digital presence. By aligning their website, marketing, and brand messaging with the quality of their products, Outlaw Leather was able to unlock new levels of growth. It’s a perfect example of what happens when a brand commits to excellence across every touchpoint—from product to online experience to marketing. And let’s be real: it’s giving “major success.”
